About Hero Insurance and Planning

Your Guide to Smarter Insurance Choices


At Hero Insurance & Planning, we believe that the right guidance makes all the difference when it comes to protecting your health, your wealth, and your future. Founded by Michael Boho, and built on more than 25 years of experience, our mission is simple: to educate and empower.


We help clients across Minnesota, Wisconsin, Iowa, and Illinois make informed choices about Medicare, health insurance, life insurance, annuities, long-term care, group benefits, and estate planning. Rather than fitting people into pre-designed products, we take a consultative approach—listening first, guiding with care, and tailoring solutions to each person’s unique needs.


While we serve clients throughout the Upper Midwest, we’re proud to have a strong local presence in Rochester, MN and the surrounding region. Whether you’re planning for retirement, navigating a Medicare decision, or securing your family’s financial future, we’re here to help you move forward with clarity and confidence.

The experts at Hero Insurance & Planning help individuals and families across Minnesota, Wisconsin, Iowa, and Illinois make confident decisions about their insurance coverage. While we serve clients throughout these states, we specialize in Medicare and health insurance solutions for those in southeastern Minnesota, with a strong focus on Rochester and the surrounding communities.


With over 25 years of experience, we’ve also developed deep expertise in the Medicare and health insurance options available across the Upper Midwest. Whether you're reviewing your current plan or enrolling for the first time, we’re here to guide you—especially if you live in or near Rochester, MN, where personalized service is our priority.

Our Team of Advisors

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Michael J. Boho Jr.
SOA, CSA, LTCP, CLTC

Hi, I’m Michael Boho. I run a business dedicated to educating clients so they can make confident, informed decisions about Medicare, long-term care, annuities, and insurance products. I’m excited to work with you.


I am first and foremost a mathematician, which means I approach every client’s situation with logic, precision, and a deep commitment to finding the best possible solutions.

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Ben Fejer

Ben Fejer is a licensed insurance professional and a dedicated team member at Hero Insurance and Planning. A graduate of the University of Wisconsin–Stevens Point with a background in Business Administration, Ben brings energy, precision, and a client-first attitude to every interaction.


Outside of work, he is an avid mountain climber who enjoys tackling new challenges both on and off the trail.